Who we are
Hello and welcome to This Blue Life!
Travel, lifestyle and sailing writer Helen Iatrou and photographer-videographer Carlo Raciti produce inspiring travel, lifestyle and sailing features and content for leading travel and lifestyle industry brands, forward-looking organisations, digital and content marketing agencies and international media outlets.
We provide professional photography and videography, content marketing strategy consulting and social media services.
Business clients include Holiday Hypermarket (UK) – a member of the TUI Group, and DiscoverGreece.com.
We have contributed to media including The Daily Telegraph (UK), Ship Management International (UK), The Ship Supplier (UK) and Kathimerini (Greece).
Who are we?
Helen is a journalist-writer and Carlo is a photographer-videographer and we are based in Athens, Greece. We spend our weekdays creating inspiring travel and sailing content and as much as possible of our free time sailing. The truth is that our veins pulse with sea water and souls feel complete when we’re casting across the Big Blue. Hey, our backyard consists of the Greek islands, so we’re a little spoiled.
In our minds, the best way to explore the hundreds of islands that make up the Aegean archipelago is sailing. So, having grown up on the coasts of Italy, Australia and Sudan, where we swam, snorkelled, dived, water-skied, body-boarded, sailed and motored, we have a dream. A dream to buy our own yacht and spend as many waking hours as possible sailing in Greece but also around the world.
Read more about our sailing adventures here
A little more about us
One super-organised Italian photographer – Carlo Raciti – born in Khartoum, raised and educated in Rome and living and working in Athens, Greece. One starry-eyed Greek journalist and travel and lifestyle writer – Helen Iatrou – who was born, raised and educated in Melbourne, Australia, and today lives and works in Athens.
We both found ourselves in Greece, and eventually stumbled upon one another. We worked separately for a number of years, realised that we need to be combining our skills and getting great travel, lifestyle and sailing content out there for the world to read and see.
Armed with sharp PR and marketing skills honed since 2003, she has extensive experience in content writing and editing, tourism marketing and social media.
Carlo has shot fashion, lifestyle, travel, landscape, portraiture and animal images for digital and print news media, business, news and lifestyle magazines in the UK, the US, Italy and Greece, including Harper’s Bazaar, Newsweek and Kathimerini.
We create striking written content and photography and videography for tourism industry clients, lifestyle brands and companies and organisations of all sizes. We create content for digital and print, blog posts and social media content with catchy written and visual content that excites and engages your readers and customers.
Email us via info(at)thisbluelife.com or the form here.